Teaching Indie Authors Since 2011
Unlock Your Potential: Build a Profitable Book Business with Kindling 2.0
Discover the step-by-step methods, tools, and support you need to publish books successfully and create a sustainable income—whether you're just starting or ready to scale your business.
Are you ready to take your book publishing business to the next level? Maybe you’ve been struggling to gain traction, or perhaps you’re just getting started and aren’t sure where to begin. The truth is, it’s never been easier to build a sustainable income from publishing books—but only if you have the right tools and guidance.
I’m Geoff Shaw, and for over 14 years, I’ve helped aspiring authors like you achieve financial freedom through book publishing. I started publishing in 2010, created Kindling, one of the first indie author memberships, in 2011, and have since guided over 15,000 members to six- and seven-figure incomes. Now, with Kindling 2.0, you’ll gain access to everything I’ve learned, plus cutting-edge tools like AI, to make the process even easier.
What’s Inside Kindling 2.0?
This isn't just another course—this is a complete guide to becoming a bestselling author, using strategies proven to work in today’s market.
Here’s a taste of what’s included:
✅ Success Training: Learn how to develop a resilient mindset to stay focused on long-term success. Use the power of influence and persuasion to get more people to buy your books while focusing on the tasks that drive real results.
✅ Branding: Discover the importance of building a strong, consistent brand that makes readers comfortable buying from you again and again. Learn how to create covers that convert prospects into readers and optimize your sales funnel for maximum success.
✅ Know Your Numbers: Learn how to budget and track your numbers in real-time so you can make decisions proactively, not reactively. I’ll show you how to maximize your budget and time—the most valuable resources in your business.
✅ Reverse Engineer Riveting Fiction: A proven course, now part of Kindling 2.0, to help you draw inspiration from movies, TV shows, or any fiction format to craft bestselling stories.
✅ AI for Authors: Unlock the power of AI to eliminate writer’s block and help you write more effectively. Thousands of authors are using AI to gain an edge, and I’ll show you how to compete and win.
✅ Draft a Book in a Day: Learn how to use AI to draft a book in a single day, generate riveting storylines, and streamline your writing process with simple, effective techniques.
✅ Vellum for Plotting and Planning: Master Vellum’s full potential—not just for formatting, but for plotting, planning, and managing your book files all in one place. If you use other software like Atticus, my methods apply just as well.
✅ Procrastinators and Perfectionists Paradise: Overcome the fears and beliefs that hold you back from success. I’ll help you break free from procrastination and perfectionism so you can move forward.
✅ AI Version of Reverse Engineering Riveting Fiction: Take reverse engineering to the next level with AI. ChatGPT can help you find and format inspiration faster, allowing you to create stories more easily and effectively.
✅ The NEW AI: How to Succeed with Short Reads: Discover how to leverage short reads, now made easier with AI. I’ll show you how short reads can boost sales, build your email list, and ensure long-term financial security.
✅ Dead Easy Dialogue: Another standalone course now included in Kindling 2.0, teaching you how to write blockbuster dialogue—one of the three key storytelling elements that elevate any book.
✅ Story Structures: With 31 lessons covering proven story structures, you’ll always know how to guide your book from outline to published bestseller, delivering the reading experience your audience expects.
✅ Changing It Up With ChatGPT: Learn how ChatGPT can help you take your stories from good to great, with real examples showing how to enhance your work.
✅ What ChatGPT Can Do For You: Use ChatGPT to fill gaps in your business and writing, whether you need help plotting, editing, or brainstorming. You’re never alone in your journey to publishing success.
✅ Best Seller Rankings: Get on the best seller lists to gain extra visibility and sales from people who love the kind of books you write.
✅ Meta Ads for Authors: Learn how to use Meta/Facebook ads to grow your audience and reduce ad costs while maximizing ROI. This training could be sold on its own, but it’s included here as part of Kindling 2.0.
✅ Click-Tracking Mastery: Master the art of tracking ad performance and making data-driven decisions to boost sales and lower ad costs.
✅ Blurbs: Where the ROI Happens: Craft irresistible blurbs that convert prospects into buyers. This module teaches you how to write the perfect book descriptions to ramp up sales and improve your ROI.
✅ Keep Your Customers: Your email list is your business's backbone. Learn how to grow and nurture your list to ensure consistent book sales and long-term financial stability.
✅ Magnets and Shorts: Use reader magnets and short reads to consistently attract new readers and keep your business thriving year-round.
✅ How to Succeed With Kindle Short Reads: This standalone course, now included in Kindling 2.0, will show you how to leverage short reads to build a sustainable, profitable business.
✅ Breathing New Life Into Old Books: Learn how to rebrand and revive your back catalog, often making older books more profitable than new releases.
✅ Building a Customer Database: Your email list is your most valuable asset. Learn how to build and maintain a customer database that keeps your business thriving, no matter what external changes occur.
✅ Updates and Changes: As the industry evolves, so does Kindling 2.0. I’ll keep the training up-to-date with the latest strategies so you’re always ahead of the curve.
For a Limited Time, access Kindling 2.0 (Normally $297) for $100 OFF at ONLY $197 CLICK HERE!
This single payment gives you access to every module, plus all future updates.